Tendensor has been commissioned by Nordic Innovation – the joint innovation agency of the five Nordic countries – to recommend how Nordic cleantech clusters can be marketed globally.

Tendensor will map how different clusters market themselves today, and develop methods and strategies for how these clusters can be marketed on a global scale in the future. The goal of the study is to contribute to strengthening the Nordic branding in green and sustainable industries and practices.

The project marks the launch of Tendensor’s new business area “Cluster Brands”, under which we in different ways will work to develop methods and strategies for the marketing of business clusters and support their brand building, using inspiration and experiences from our place-branding projects.

If you have questions concerning the project or “Cluster Brands”, contact Marcus Andersson, partner and Head of Research at Tendensor on +46 708 67 36 34 or marcus.andersson@tendensor.se