Tendensor in Oslo

Per Ekman talked about City Branding and Marcus Andersson participated in Norwegian radio.

The 19 October the conference “the Oslo Region in the world – identity and reputation management” by Oslo Teknopol, the investment and development agency of the greater Oslo region.

Per Ekman, Tendensor, was one of the key note speakers, and his topic of the day was City Branding – success factors and trends. Policy makers, business representatives and public sector representatives were in the audience. Mr Ekman addressed, among other things:

- The growing importance of cities.
- Why city branding – internal and external effects.
- The branding strategies of Copenhagen and Stockholm.
- Succes factors and advice.
- The image of Norway after terror assaults in Oslo in the summer of 2011.

Norwegian radio reported from the conference, and specifically addressed the issue of Norway’s global image after the  terror attacks. Marcus Andersson from Tendensor was interviewed.

Per Ekman, Tendensor, in the panel.